Values
I believe design carries responsibility. Everything we create has an impact, on people, on communities, and on the planet and it's our job as designers to understand and control that impact.
Discover
Discover
To solve a problem, I first need to live it.
I begin with desk research to understand what has already been attempted, researching existing projects and case studies.
In parallel, I go directly to the source. I interview experts: scientists, specialists, or informed users and attend sector events and spending time inside the world I'm designing for.
This isn't passive observation; I try to genuinely become part of the environment the project inhabits.
Define
After gathering a broad base of raw material, I shift into convergent mode.
I analyze and synthesize everything I've collected to extract the insights that truly matter.
These insights lead me to a clear research question: the north star that will guide every design decision from this point forward.
This is often the hardest phase. The right direction is rarely obvious at first.
I've learned to treat uncertainty here as part of the process, testing and discarding directions until one truly holds.
Develop
Develop
I brainstorm a wide range of potential solutions guided by my research question.
I use tools like: Project Canvas, User Personas and Life-Centered Design approach to understand my users' needs.
Then I use structured tools to evaluate the most promising solutions like: Analytic Hierarchy Process (AHP).
Deliver
The final phase is about making ideas real and putting them to the test.
I like to test the idea using the Minimum Viable Product methodology to validate the most critical aspects of the project. The MVP helps me control and supervise the testing process, gather feedback, and iterate
Communication and distribution are part of the design itself because work that doesn't reach the people it's meant for hasn't fully succeeded.